Reinova, the new hub of excellence dedicated to the development and validation of electric and hybrid powertrain components, and Social Self Driving (www.socialselfdriving.com), an Italian startup established by the engineer Luigi Mazzola, who has revolutionised the concept of driving semi-autonomous and autonomous cars, have entered into a partnership for the development of a system destined to make profound changes to the sector.
Autonomous and semi-autonomous driving are the future, as indicated by numerous, authoritative market studies that forecast, in the years to come, a worldwide spread of these vehicles, also powered by electricity. The partnership between the two companies is a sign that confirms the Motor Valley’s front-line role with regard to projects linked to the electrification of the automotive sector.
The aim of this joint project by Reinova and Social Self Driving is to develop an advanced technological system able to record the driver’s driving style and replicate it on self-driving and semi-self-driving cars. In this way, driverless vehicles will be able to run with a different style every time, selected by the user, thus replicating both the emotional and the dynamic aspect of the driving experience.
This highly ambitious project derives from the idea of leaving the pleasure of driving intact for the aficionado, running against the grain of popular opinion that self-driving and semi-self-driving “de-personalises” the vehicle. In particular, users will be able to set up a profile corresponding to their own and share it with other users through a cloud platform. All this will be possible because Social Self Driving will be able to learn the driving style of an individual and reproduce it accurately.
Thanks to their respective skills, Reinova and Social Self Driving have begun implementing this innovative autonomous and semi-autonomous driving system, defining the main hardware and software architectures necessary for the success of the project, which will be completed, validated and tested in the coming months before its official presentation.
Regarding this collaboration with Social Self Driving, the engineer Giuseppe Esposito Corcione, Chief Executive Officer of Reinova, commented: “This is a project with extraordinary potential, and when the opportunity arose to take part in it, I did not hesitate to offer Reinova’s contribution to Luigi Mazzola, for whom I have the greatest admiration for the successes he has obtained during his career. Autonomous and semi-autonomous driving is an area set to register enormous growth over the coming years, and Social Self Driving, together with Reinova, will really be able to make the difference, carving out a significant slice of the market for themselves. In addition, this partnership is another indication of the central role played by the Motor Valley in this mobility revolution, and its ability to attract talent and cutting-edge projects.”
Engineer Luigi Mazzola is convinced that this synergy will lead to the realisation of the Social Self Driving project, and he commented: “I am very pleased to have reached an agreement with my friend and fellow engineer Giuseppe Corcione, a person of great expertise who is carrying out innovative activities in the world of technology. We are embarking on a thrilling journey, in which our mutual esteem will ensure that the revolutionary idea of Social Self Driving becomes a reality”.